Go Responsive Now!
Responsive web design
In the past, we used to design websites for desktop computers. The requirements were set for that kind of devices and some brands used to develop mobile versions as well. All these sound ancient and obsolete today. With the rise of mobile devices (smartphones and tablets), came the rise of new needs and requirements. In fact, since 2014, time spent on mobile devices outdid the use of other devices. There is a whole shift in our industry that demands an ultramodern way of doing business.
Today, we are not designing websites for desktop consumption. Nor yet for mobile use. We design hotel websites that can be perfectly accessed from any kind of device, any type of resolution and screen. All our development and design practices focus on responsive web design, aka. on design that offers an uninterrupted experience in the multi-device environment, we function today. To make it more specific to our industry, the traveler tends to shift devices during the decision process. That habit makes it necessary for every hotel to get a responsive website.
You might be wondering at this point, why I am not talking at all about mobile websites. Fair enough. Let me tell you the disadvantages of a mobile version of a website so that is clearer to you why the new option (RWD) is better for everyone. If you decide to go for a mobile website, then you need two different codes. In other words, two different websites. One full version and one that will be “lighter” and much more comprehensive for smaller screens. That brings up the great disadvantage of two different URLs, aka. failing on improving your organic ratings. Your visit count will split into two web addresses. Not to mention that you compromise your brand’s identity, as you will not present a coherent brand.
On the other hand, if you decide to go for a responsive website, you get a great list of advantages. First off, you only need one code, which means better branding, rankings on search results and user-experience. Secondly, you will not have to worry about the number of devices a potential customer is using, as your website will perform perfectly on all of them. There is no need for worrying about the future, as responsive websites are much more adaptive to technological changes than traditional ones. Another advantage is that of cost. Since everything will be at one place, management, maintenance or anything you want to change will be done at once. Then, you will also boost your bookings, as a nice user-experience will lead travelers to a reservation – instead of leading them to screen adjustments (zoom in, zoom out and so on).
To conclude, every hotelier needs to consider, first of all, getting a new responsive website and, second, talk to our consultants for the best choice according to his hotel’s needs.
